Gala

Brief

Having launched in 2016, our brief was to build on Gala’s first two editions, and support its rise to become one of London’s best small festivals.

Strategy

By creating focus on the festival’s new home in Peckham, and its premium food offering, we set to distinguish it from the competition.

Activity

Working with the festival directors, we built a six-month press campaign that took the event to various media sectors including music, food, lifestyle, travel and listings media.

With London’s festival landscape becoming ever more competitive, we devised creative feature angles and tactics to garner support, as well as a series of news announcements, artist interviews and event previews.

Results

Over 75 pieces of coverage extending across national, London, music and lifestyle outlets, including The Independent, Evening Standard, Time Out, Resident Advisor and full-page feature in Mixmag.

Set up partnerships with key scene media to deliver content and supported editorial throughout campaign.

Helped festival achieve best event to date, selling out in advance and earning positive reviews across the board.