The organisers of Glastonbury were looking to refresh one of the festival’s highest footfall bars, next to the Pyramid Stage, and asked for a proposal to create a new concept venue.
The Beat Hotel was a hotel in Paris in the 1950s and early 60s, which became a hang-out for many of the influential Beat writers of the time including William S Burroughs and Allen Ginsberg. Together with Soulshakers and Gorilla Events, we reimagined The Beat Hotel to become a mid-century styled, hotel-inspired festival venue, serving up cocktails, food and a round-the-clock music programme.
Creative direction of venue from proposal stage to execution
Management of all music and marketing for the venue including:
Over six years, the Beat Hotel has grown from a small bar to one of the festival’s busiest music venues, bringing top DJs from around the world to perform