Pioneering Danish audio brand AIAIAI briefed us to raise awareness and elevate it amongst competitors, through its product releases and sustainability values. Releases included the world’s first wireless studio monitors, UNIT-4, and high-quality headphones in the DJ XE.



Through our network of media contacts and key opinion leaders in the space, we secured product reviews and increased awareness across different relevant verticals. As part of our ‘Always On’ press office function, we capitalised on key calendar moments such as Christmas Gift Guides to place product on the right pages.


  • 100+ pieces of press coverage across online and print.
  • Blanket reviews in specialist music and technology outlets including MusicTech, MusicRadar, Wired, DJ Mag, Mixmag, Ransom Note and many more.
  • Coverage in end of year listings and Christmas gift guides.