Corona Sunsets

Drive awareness and hype around the launch of the brand-owned Corona Sunsets Festival in the UK, within a crowded UK festival market.

We devised and delivered a communications strategy to cement the festival within the summer calendar via core music media, festival announcement news, event guides and through leveraging artist interview time.

We brought the sunset drinking occasion and messaging to life through non-music programming, gifting branded coolboxes to influencers and media, and enlisting photography partners to capture and distribute key shots from the day.

We secured mass awareness of campaign messaging, namely around disconnecting from our digitally-led lives and reconnecting to nature, through commissioning an original research piece to sell-in to news media.

140 pieces of coverage across national, consumer, regional and social posts, totalling an OTS of 1.6 billion.

2 x talent partnerships designed to diversify the programming offer, with breathwork expert and BBC Radio 1 host Stuart “Breath Pod” Sandeman and Michelin-starred chef Brad Carter.

Secured artist interview features in Wonderland, Notion and Clash Magazine.

Drove post-event hype through landing photography in regional titles including the Evening Standard and Welwyn & Hatfield Times, along with Grazia social channels.