Dr. Martens Festivals 2024
Challenge
Our long standing client Dr. Martens wanted to use the festival season to create product impact and generate brand visibility via owned, partner and earned channels. Through this, the challenge was to help make Dr. Martens as the Summer festival footwear of choice.
Solution
Spotlight Dr. Martens’ “Made Strong” values and the brand’s role as an empowerer of cultural innovators by linking up with Brockwell Live, the festival producers behind Wide Awake, Project 6 and Cross The Tracks. Kingdom Collective brokered a multi-festival partnership for Dr. Martens across Wide Awake, Cross The Tracks and Project 6
Activity included content creation for owned + partner channels, earned media, plus working with targeted creators unified by a shared passion for expressing their style.
We also gifted talent playing across the three festivals, ahead of taking to the stage.
Results
Multi-channel partnerships with three of the UK’s leading festival brands, aligning Dr.Martens with credible cultural stakeholders and showcasing the brand in front of relevant audiences
84 pieces of coverage across media, talent and partner channels including: Wonderland, Hoezine, DeepTan, Babajide Adetunji, Stella Tzoetzi and Ella Knight.
UK jazz star Summer Pearl wearing gifted product for her Cross The Tracks Main Stage performance
3m+ campaign reach
