Dr. Martens Made Strong
Challenge
Create a one-day event to celebrate and bring to life Dr. Martens’ global brand campaign ‘Made Strong’, ensuring that the key components of the activation, and the storytelling around it, mirrored the new positioning.
Solution
We delivered a campaign spotlighting Dr. Martens’ values via earned media coverage driving visibility and the new messaging in creative and cultural media outlets.
We programmed a line-up of creative talent that reflected the brand’s new positioning, including securing content and marketing rights to ensure the activation reached target audiences beyond the venue.
Using our network, and relationships forged for the brand over consecutive years working together, we built and managed a guest list of invitees, whose social coverage of the event extended visibility to a wider audience.
Results
Spread of artist interviews and post-event features across variety of culture publications including NME, GUAP and Wonderland.
Created and managed guest list including cultural opinion leaders such as Finn Foxell, Louis Culture, Samutaro, Andrew Goodwin and Yinka Bokinni.
Secured 300+ pieces of social content with a reach of 7M+.
