Help Hennessy celebrate its position as the official spirit of the NBA, and use the global partnership to connect with street culture communities in the UK. 



KC created an iconic picture stunt moment featuring a full-size Hennessy branded basketball court floating down the Thames to Tower Bridge.  This was supported by 3-day programme of music, basketball and great Hennessy cocktails including a 3-on-3 tournament featuring some of London’s most credible culture and media brands.


  • 3 days of sold-out events 
  • 51+ pieces of coverage 
  • Coverage across key national, scene, broadcast, & culture media 
  • Titles include; The Times, Evening Standard, Complex, GRM Daily, GUAP + Campaign
  • 300 VIPs in attendance 
  • 600m total audience reach (online + social)