WeGotTickets
Indie50

WeGotTickets are the leading ticketing agency in the UK for small to medium sized venues and promoters. They briefed us to build on their 15-year history, driving awareness and traffic around the relaunch of their website, as well as promoting their ethical stance on ticketing.

As the ticketing brand most closely connected the UK’s independent music scenes, we sought to align them with the influential individuals who are the driving forces at a grassroots level.  Away from the major festivals and arena circuit, we wanted to connect with these like minds and create a national network of independents, with a natural affinity to WeGotTickets.

We conceived and launched INDIE50 – a nationwide campaign looking to shine a spotlight on 50 of the most influential people in the UK’s grassroots music scene. Whether promoters, bookers, labels, venue owners, radio station managers, digital impresarios or festival organisers, we called out for nominations as to who should be recognised for their contribution to their local live music scene.

• Recruited and managed panel of industry experts including: Tom Ravenscroft (BBC 6 Music), Kevin Moore (The Great Escape), Stephen Bass (Moshi Moshi Records) Laura Snapes (Pitchfork, The Guardian), Jason Edwards (Live Agent, Coda)
• Oversaw voting process and selection of final 50 winners
• Commissioned photographer Dan Wilton and journalist Josh Jones to travel around the UK to meet, photograph and interview the INDIE50, capturing their unique perspectives on what it means to be independent in 2016
• Published limited edition magazine featuring each of the INDIE50, distributed to venues nationwide
• Produced photographic exhibition “Don’t Be A Dick”, at 71a Gallery in Shoreditch, East London

We took the WeGotTickets brand and created a fan-friendly media story that spoke to its values of independence and ethics, even making it front page news in the process.

• PR Reach of 85million impressions
• Two-page feature with front page splash in The Independent
• Further coverage in The Observer, NME, i-Newspaper, Wonderland, Le Cool, Time Out, Elle Magazine and Esquire
• Influencer engagement through judging panel and winners sharing their portraits
• 200 media and industry attendees to exhibition private view