Support the launch of Nando’s new “Extra Hot” merchandise line, maximising awareness and engagement through amplification in key titles and platforms.



Turn the Extra Hot drop into a driver of brand fame, via a targeted press outreach, ensuring the merch showed up in all the right places and drove fans to the custom url.

Press office activity was supported by a targeted gifting programme, designed to engage key tastemakers and media early, offering them the chance to try out the product first.


  • All product sold out within 3 days of launch
  • 21b+ OTS 
  • Press hits across The Sun, The Independent, Metro, Evening Standard, Time Out, HYPEBAE, Yahoo, Complex and more…