Patron x Beat Hotel

Develop Beat Hotel x Patron brand partnership through consecutive editions of Ibiza Residency, helping to drive footfall to events and awareness through European communications plan

Leaning on Kingdom Collective’s position as a co-founding partner of the Beat Hotel, and after Glastonbury & Marrakech editions, we devised and executed a 6-month comms plan around the Patron partnership, including the below key activities;

European PR campaign – overseeing earned comms, driving preview coverage, media & influencer attendance and post-event reviews

Liaison with Patron stakeholders and retained agencies to maximise opportunities on and off the island

Partnerships with key media outlets & influencers to highlight individual programming pillars including music, travel, art & food

Broadcast partnerships with Ibiza Sonica and Worldwide FM, streaming across FM, online and social

European press trips – hosting media at events, negotiating feature coverage delivering positive output

Repositioned Beat Hotel as international hospitality/event brand following previous formats as Glastonbury stage and Marrakech festival

Profile features in culture outlets including i-D, Mixmag, Observer, Hunger, Trippin, Ransom Note, DJ Magazine,

Positioned Beat Hotel as at the forefront of an evolving side of Ibiza focusing on gastronomy, premium hospitality and more diverse music programming.

Ibiza ‘Think Tank’ – enlisted 15 Ibiza tastemakers and creators to attend roundtable discussion on the current landscape of Ibiza, in partnership with Spanish journalist, author & DJ Christian Len