Rally

We were briefed by the festival’s Directors to help define this new event brand, and carve out a compelling and ownable positioning, in a competitive London festival scene.

As well as shaping the festival’s identity, we were tasked with raising awareness of the event and driving ticket sales and footfall to the community-focussed one-dayer.

We delivered a communications plan to cement the event within key music & culture press, pitching festival announcement news, listings and leveraging our network to promote the inaugural edition.

We used exclusive interviews with artists to pitch various talent-led features around the music programme, art collaborators and community partners.

We also invited leading style mag i-D to host backstage socials on the day, ensuring awareness and engagement amongst the creative community through the platform’s 2.2m audience.

KC also created and managed guest list of 250 influential London creatives and industry contacts.

Defined and landed new brand positioning, taking new London festival brand to market with a distinct tone of voice and point of view.

Delivered 50+ pieces of earned media coverage with the overall reach 289.8M including like Metro, Evening Standard, Time Out, DJ Mag and Vinyl Factory.