Red Bull Music

Land the brand’s “gives you wings” messaging in earned media (consumer, culture and specialist) through amplification of its culture programme.

Keep the brand relevant through alignment with cultural trends & creators, while building presence at key moments (e.g. Notting Hill Carnival, festivals + owned events). 

Conceive and implement an ‘always on’ press office supporting everything from global initiatives, to local grassroots projects, with a focus on engaging gen z consumers. 

Over a 10+ year relationship as their retained communications agency, KC helped Red Bull build and retain its position as “one of the most respected brands operating in music and culture” (Forbes).

Guiding and activating their global Red Bull Music Academy platform, which set a gold standard for brand’s looking to play in music culture.

Coverage across BBC, ITV, The Guardian, New York Times, Sky News, Grazia, Vogue, Time Out, Gal Dem, Metro, Dazed, i-D & many more