Relentless

Freeform Forum

Energy drink brand Relentless wanted to become a leading FMCG player in the UK music space by building awareness and recognition of its role as an active supporter of culture and young creatives

Kingdom Collective conceived and launched  ‘Freeform Forum’ programme, designed to empower young, rebellious creators to push boundaries and break through industry barriers

We recruited a mix of scene-specific, experienced mentor talent to champion creative freedom in culture and empower non-conformist talent 

Teamed up with experts and artists including AntsLive, Sherelle, Troy Roscoe and AZ to spearhead a talent search for 12 emerging creators to participate in the  mentorship programme.

From aspiring artists to filmmakers, DJs, producers and creatives, we offered young creatives the opportunity to forge their own career paths, supported by industry-leading mentors.

Grew brand relevance and visibility through engaging credible talent partners who authentically participated in the programme

12 aspiring creatives got access to mentorship guidance and social media exposure from our credible, established mentor talent 

Freeform Forum website saw over 15k visits within first few weeks, 11 earned media hits in the likes of 9Bills, Wonderland and Reprezent Radio and a campaign reach of over 1.7m

Our mentors talent over-delivered on scope to give 39 posts spotlighting mentees using their engaged audiences, totalling 200K followers.