Help Relentless energise the second year of their partnership with UK rapper Aitch, and develop a campaign that engages a broad Gen Z audience. 


KC developed a purpose-led campaign rooted in insight around the cost of living crisis and its effect on young people. 

We devised and launched a 360-campaign we dubbed ‘The Aitch-S2’ – a free travel scheme for 18-25s, presented as a partnership with Aitch, enabling young people to make the most of festivals, nightlife and culture around the UK during the summer.


  • 360 campaign inc. concept, talent management, event production & creation of social assets 
  • 62m reach to date
  • 18k entries by 18-25 in week 1 
  • Over 1m website visits 
  • 150 influencers attended the event 
  • 75+ pieces of editorial coverage