San Remo

Glastonbury challenged us to come up with a new venue concept for the festival in 2022. The proposal needed to meet production parameters, accommodate two bars, performance area, artist bar, be an attractive proposition for DJs to play and a sought-out destination venue for punters.

Taking inspiration from the Beat writers of the late 1950s, and their quest for spiritual liberation through travel, hedonism and experience, we conceived “San Remo” – a Mexican bordertown roadside services, liquor store and taqueria (the name being an homage to the Greenwich Village Beat writer hangout of the same name).

With our partner agencies Soulshakers and Gorilla, we enlisted a creative team to develop the concept and realise it as a 3000-capacity bar and music venue, situated next to the legendary Pyramid stage.

Launching in 2022, and running for consecutive editions since, San Remo has hosted a round-the-clock DJ line up featuring the likes of Jon Hopkins, Romy, HAAi, Job Jobse, Jayda G, Palms Trax, Dixon and many more, alongside a house cocktail list including Bloody Marys and the signature Lagerita. 

Kingdom Collective managed the creation of the brand identity and delivered comms plan around the venue’s launch and subsequent editions’ line up announcements. Press coverage secured in The Guardian, Metro, NME and BBC 6 Music.