YouTube
Challenge
Work with YouTube to launch its new short form video platform “YouTube Shorts”, and turn its arrival into a national talking point.
Solution
Leverage YouTube’s partnership with The Brit Awards 2022 – elevating the brand’s sponsor status by creating content opportunities, pre-event and on-site, to raise awareness and generate YouTube centered-media coverage.
KC worked with some of the YouTube’s top UK music creators & talent to take online fans behind the scenes at the Brits – channeling all action through YouTube via the #BRITsUnseen hashtag.
Results
- 30+ high profile media hosted on-site
- Coverage in Wonderland, ES Mag, Daily Mail, GQ, Gal Dem, GUAP & more with 60m+ OTS
- Bespoke content briefs developed for over 25+ content creators including Amelia Dimoldenburg, Munya Chawawa & Nella Rose
- All videos distributed via #BRITsUnseen dedicated hashtag